What is Logo || Uses of Logos || How to make logo free
What Logos means:
Logos are of great
importance in a business. A logo is a Greek word that means a word, a thought,
a speech, or a principal. The thinkers used the word logo (philosophers),
scholars (theologians), or rhetoric. Rhetoric's is famous for the art of
convincing or persuasion.
A logo is logic or
reasoning. Symbols are very much ancient & historical. Aristotle refers to
the term reasoned discourse! Or the argument in the field of rhetoric's. The
logos are the graphical presentation of any organization or a company.
Logos generally involve the
symbol or stylized text! Logos help to represent an organization.
The logos are generated in
collaboration with the company's marketing experts! As logos are very important
for the company. They represent the brand essence or company's quality, or the
company's vision. Logos are used to persuade the emotions of the buyers or the
consumer, or a customer.
·
Logos, logical reasoning
& evidence to persuade.
·
Ethos uses character, trustworthiness,
& ethics to influence.
·
Pathos uses emotions &
passion for persuading.
Why do Logos Matter, or are
they important?
Logos are very important.
Seven main reasons will help you know about the symbols' importance. While
designing a logo, the important factor is its presentation.
The message of an
organization, idea, product, or reasoning or logic behind the logo. All these
factors lead to creating a perfect logical message-based logo.
Attention:
Logos are very important in
nowadays era. They can grab a consumer's attention! To the product or the
service or give an idea to the consumer's judgment about your business. The
attention span is very short.
So, your logo must de be
designed very carefully to engage your customer or consumers. Logos help your
customer to decide on your brand. Logos also communicate company core values.
So, it's very important to have a logo for your business.
Strong Impression:
Logos have a very strong
impression on your customer. They can provoke (anger) in the emotions of the
customers. Logos are the first introduction of a company! If it is not created
carefully, it will dissolve all the impact. You just had lost a potential
customer that will make a great financial loss to you.
The first impression is
always the last. The appearance will help you to build ownership of the
customer for your brand.
Foundation of Identity:
The logos are your main
assets. The logo is your major investment in the business. They are the
foundation of the company. They lay a very strong foundation for your product
or the brand.
Successful branding is
storytelling that will engage your customer emotionally. Logo design is the
foundation of the company's entire narrative on which the brand stands. So be
very selective & curious about logo selection.
Memorable:
Your logos lead your
customers to your company. Logos are the mark or the sign of identification.
They are the symbols of your identity. That will help your customer to
recognize you. An aesthetical logo is very important.
A good-looking & catchy
logo will help your customers your recognition or identification. We forget the
names of the brands but remember the brand or the logo as an identification
mark. So, the logo must be memorable for your customer.
Mark of Identification:
The logo is a mark of
identification. It will separate your business from the rest of the others. Be
different by the logo. That will help your customer to know you. There will be
a lot of hotels in the market, but your logo will create differentiation among
others.
A good & catchy company
logo delivers a strong message! Of your company background and the company's
mission to your audience or customer.
Promote brand loyalty:
Your logo fosters your
brand's loyalty in customers' minds. As your brand grows, it creates your
discrimination & trustworthiness among the customers. A logo makes a
difference among brands.
That's why famous companies
worldwide have very catchy, meaningful logos. They leave a great impression on
the people's minds & souls. They are too provoking or pique in their style
or presentation.
Expectations of your
audience:
Logos are the first
impression of your brands. They can generate a great empathy for your brand to
your valuable customer. The logo is your side's best source of communication
about your brand.
It will be visible
everywhere to your customer to brand you. It should be in the advertisement.
Your business cards, flyers, shopping bags, or the giveaways! From your side to
build a strong relationship or a strong impression in their minds & souls.
Learning outcome:
Logos are too much vital
for your business or a brand. So be very much curious about logo creation. As
it builds your brand narratives to your customer on which your brand stands.
Generate a very attractive, aesthetic, unforgettable, logical & strong
message logo about your brand.
Logos & Their Types:
A logo is an image or a
symbol that contains a company slogan & brand narrative. There are 9
different types of logos based on business selection or creation of logos.
Letter marks (Monogram):
Monograms or letter marks
are small forms of the companies. They contain simple letters like IBM, CNN,
HBO, etc. The stamps include 2 or 3 letters to represent a company name instead
of their full lengthy name. This logo helps to remember them. It will create
discrimination in your identification with a brand.
The letter marks logos are
too simple but have a good impression. They base on typography that contains 2
or 3 letters. For example, ESPN it's too easy to remember. Its full form is an
entertainment & sports programming network.
Letter marks are the name
of simplicity. They streamline the company slogan in a few words. Being very
focused on the initials in the font you choose is very important. It must be
readable when printed. Also, it will match your slogan or support your
narrative.
When letter marks logos we
can use?
The letter marks logos we
can use when the business name is very lengthy. Consider the letter mark logo.
It will give your business name a simplicity & make it easy for your
customer to remember you.
Logotypes or wordmarks:
Another important type of
logo is the word mark or the logotype. In this type of logo, they use their
concise name. Consider FedEx. The name itself is distinct, catchy &
memorable. In this type of logo, typography also plays an important role.
Typography is the art of arranging letters, so they are readable or legible.
In logotypes, the selection
of the name & font of the letter plays an important role in brand
recognition. For example, fashion logos tend to have stylish & clear fonts!
While the government agencies have conventional heavier fonts.
When are wordmarks logos
used?
If your business is new,
then you must consider the wordmarks logos. Make sure your business has a
different & short & legible name. The long business name will mess up
& complicated. The short & catchy name will remember by the customers.
It would help if you were
very careful while creating a Letter mark or wordmark logo. Typography alone
will not be enough for your logo; you must need to be very precise in the
selection of the business name. It must be short, catchy, or memorable to
create a distinction in your branding of the customer's minds.
Logo symbols, Pictorial
Marks, or brand marks:
The brand mark or the logo
symbol is the graphical image of the brand. The image comes into the business
owner's mind during his thought process. The pictorial logos are very much
demonstrative & distinctive. Logo symbols should be very attractive and
create a long-lasting impression on your customers. The mark alone must become
your recognition.
A very important thing while
selecting a logo symbol is selecting the image you will use in your logo. That
will give your company recognition & distinction. It depends on the thought
process of what you want. You want to create a deep massage like Snapchat,
which exhibits the ghost and shows how the product work. You want to provoke
emotions like WWF, who use Panda, an endangered & cute species.
Mascots:
Mascot logos are very
important. They will help your business to provide a big customer base. They
are a pictorial character representation that represents your company. Mascot
logos are the envoys for your business.
Look at the KFC's colonel
& Mr. Peanut, and these mascots create a healthy environment! to attract
the whole family. You have noticed these mascots at sporting events. These
mascots create a healthy environment for the audience to attract them to the
events & you as well.
The Emblem:
An emblem is very important
in forming a logo. It represents cultural values. These logos are conventional.
These logos have a sign or character with the font inside them. Notice the
seals, badges, and tufts.
These logos have a
surprising effect on their audience. These logos are the property of government
organizations or agencies, schools, or universities.
The automotive industry is
also very much interested in these emblems. These emblems have a definitive,
authoritative style. That's why many companies have modernized these embalm
with a great 21-century new look.
Abstract logo mark:
This is a specific pictorial
logo with an abstract geometric shape. They will give your brand a very special
distinction. Leave a great impression on the minds & souls of the
customers. These types of
Logos have the power to
precipitate your strong message or slogan in the geometric abstract form. Do
not confine yourself to an image for recognition abstract logo will help you
create a unique statement for your brand.
Selection of the abstract
logo will help you to spread your message without dependence on cultural
suggestions. With Colors, shapes & peculiarity, you can cultivate &
provoke the emotions of your valuable customers.
Letter forms:
Many companies have simple
letter form logos. These logos consist of only a single note. These are also
called single-letter logos. These kinds of logos are very useful &
effective in communicating their message or slogan to their audience.
They are very short in
length & simple in their forms. But are very much recognizable. These logos
are ideal for apps, games, social media, website icons, or favicons. These
letter forms are very much scalable & easy to recognize.
Facebook, Netflix, McDonald's.
Combination Marks Logos:
As their names state, they
are a mixture of logos. They are forms of letter marks, word marks, pictorial
marks, abstract marks, or mascots. Picture & texts are sides by side in
this type of logo.
The combination marks are
of very great importance! In many industries as they have a versatile approach.
Both text & image
strengthen! The company goal, narrative, and slogan in a logical & catchy
way. These allow your customer to recognize you with your name & image as
well.
They have a great impact or
impression on the minds of the customer. It will be very helpful to establish
your branding in your customer's minds.
Dynamic Marks:
It is another very
important type of logo. This type of logo has a great influence. This logo
contains an aim, logical, and widespread message for its audience. These types
of logos are forms of specific motives.
It is not a selection of
words or images. These logos are of strategic, thoughtful, and logical
importance. These logos have a great impression on the minds of their customers.
Are logos copyright:
No logos do not have
copyright. They have a trademark. But they are recognized or distinctions for
companies. The companies have the right to take legal actions to safeguard
their brand recognition & awards. You cannot replicate them.
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